Mobile Content Logo Design

• Client: Renxo S.A.
• Location: Buenos Aires, Other/None, Argentina
• About: cellular services, mobile content, wallpapers, ringtones, Buenos Aires, Argentina

Renxo provides mobile phone content such as wallpapers, ringtones, games, videos, SMS/text messaging subscriptions and other downloadable content through their web site.

The client wanted to target teenagers and young adults, in the ages 15-25 primarily. The 'X' in its name, could have brought difficulties for it since it is difficult to pronounce properly it in Spanish and can be confused orally with an 'S' or a 'Z', therefore our logo designers decided to emphasize the 'X' in the logo so it becomes clear to anyone who sees it.

The client also specifically asked for a wacky cartoon character to be incorporated into the logo design. Our logo designers felt that a smiley which is used in text messaging could be the mobile content company's best representative.