Wegmans gets Sued by Walgreens Over Logo Dispute

November 6th, 2010
Wegmans, Walgreens Logo Controversy

Wegmans, Walgreens Logo Controversy

When Wegmans updated its logo design back in 2008, they would not have an inkling that their logo would give somebody this much grief. Apparently Walgreens, the popular online pharmacy, weren’t too pleased about it and have sued Wegmans for infringing on their trademark. They have even asked the court to forfeit all of Wegmans’ business profits since this logo change.

Walgreens in their law suit have claimed that wegmans’ new logo looks a bit too much like their own. They are especially miffed about the ‘Flying W’ which according to them is almost ‘too similar’ to theirs which has been in use since 1951. Wegmans on the other hand, have contended that their brand mark is a throwback to their original 1930s design (look below) and is not similar, hence does not infringe on anybody’s intellectual property.

We personally think that this shows a lack of research on the part of Walgreens’ legal department. I mean, in this day and age of live image searches, how difficult would it be to google Wegmans’ history and the evolution of its logo? Apparently they also have not been keeping themselves updated about other logo controversies, in which logos were actually similar rather than having a “somewhat similar” form.

We feel that while they’re at it, Walgreens should also sue Walmart for copying the ‘Wal’ from their business name!

So what do you say? Give us your comments:

Evolution of Wegmans Logo
Evolution of Wegmans Logo

4 Comments

  • 1317
    Arizona Search says:

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  • 1320
    Robert says:

    I had to post a comment here, because I disagree this is an issue worth going to court over and asking for compensation. Yes they should probably change their logo, but both these logos rely heavily on typeface. The fact that those typfaces are similar should not entitle anyone to $$. What if two companies with similar names both used Times New Roman in their wordmark? Would this be a similar issue? I don’t think so.

  • 1329
    Angele says:

    Nice blog and great post. Hope to see more just like this one in future. I am interested in the topic you wtore and that’s why

  • 1331
    John Hooton says:

    This sort of controversy does far more damage to the company suing, than the contention of the dispute itself. How easy it must be to be a lawyer in America.

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