Comments on: Supermarket Chain Wegmans Launches New Logo Design http://www.logodesignnext.com/blog/2008/09/28/supermarket-chain-wegmans-launches-new-logo-design/ A blog on logo design, business stationery, corporate identity development and branding in general. Sat, 03 Dec 2011 00:57:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: dallas personals http://www.logodesignnext.com/blog/2008/09/28/supermarket-chain-wegmans-launches-new-logo-design/comment-page-1/#comment-1296 dallas personals Tue, 18 Jan 2011 23:25:44 +0000 http://www.logodesignnext.com/blog/?p=55#comment-1296 I’ve by no means heard of this before. I’ll definately have to check those out. I’ve by no means heard of this before. I’ll definately have to check those out.

]]> By: Mark Maina http://www.logodesignnext.com/blog/2008/09/28/supermarket-chain-wegmans-launches-new-logo-design/comment-page-1/#comment-119 Mark Maina Sun, 07 Nov 2010 19:23:02 +0000 http://www.logodesignnext.com/blog/?p=55#comment-119 It's ridiculous. If Walgreens wants to go after someone, they should have a look at the Washington Nationals 'W'. Wegmans' new logo is an improvement over that abysmal signature dating back to the 1970s. All the older ones look better. It’s ridiculous. If Walgreens wants to go after someone, they should have a look at the Washington Nationals ‘W’.

Wegmans’ new logo is an improvement over that abysmal signature dating back to the 1970s. All the older ones look better.

]]> By: Walgreens Sues Wegmans Over Logo Dispute | Logo Design Blog http://www.logodesignnext.com/blog/2008/09/28/supermarket-chain-wegmans-launches-new-logo-design/comment-page-1/#comment-108 Walgreens Sues Wegmans Over Logo Dispute | Logo Design Blog Sun, 07 Nov 2010 03:58:46 +0000 http://www.logodesignnext.com/blog/?p=55#comment-108 [...] Wegmans updated its logo design back in 2008, they would not have an inkling that their logo would give some party this much grief. [...] [...] Wegmans updated its logo design back in 2008, they would not have an inkling that their logo would give some party this much grief. [...]

]]> By: Steve http://www.logodesignnext.com/blog/2008/09/28/supermarket-chain-wegmans-launches-new-logo-design/comment-page-1/#comment-21 Steve Thu, 20 Nov 2008 19:34:06 +0000 http://www.logodesignnext.com/blog/?p=55#comment-21 I think it was due for change, but I think it fails as a branding device of a leading grocery retailer. The retro logic doesn't bother me, but the execution does. It's not particularly good calligraphy, and I don't feel it distinguishes like it should for a store like Wegmans. When bundled with the fork and plate and goblet from the original Tastings logo, I think you have a classic assembly of different-purposed elements cobbled together in an uncomplimentary way. Borrowing elements because you have them seems like an uninspired approach, and I believe the Tastings logo should be reserved for Tastings, instead of appearing as a store decoration, a signage visual, and other random applications. The scribbly place setting is contemporary and a little wild, yet the Wegmans logo is a very conservative script, and neither flatters the other. It's what I call casual design. I think it was due for change, but I think it fails as a branding device of a leading grocery retailer. The retro logic doesn’t bother me, but the execution does. It’s not particularly good calligraphy, and I don’t feel it distinguishes like it should for a store like Wegmans. When bundled with the fork and plate and goblet from the original Tastings logo, I think you have a classic assembly of different-purposed elements cobbled together in an uncomplimentary way. Borrowing elements because you have them seems like an uninspired approach, and I believe the Tastings logo should be reserved for Tastings, instead of appearing as a store decoration, a signage visual, and other random applications. The scribbly place setting is contemporary and a little wild, yet the Wegmans logo is a very conservative script, and neither flatters the other. It’s what I call casual design.

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