PGA launches new logo and freshens up web site

January 20th, 2008

PGA Golf LogoPGA of America, the world’s largest working sports organization, having more than 28,000 men and women golf professionals across the United States, has unveiled a new logo design. This change signals a new chapter in The PGA of America’s history, leading towards its 2016 centennial anniversary.

The golf association’s new logo features a contemporary design that relates directly to the consumer by being accessible and modern, while paying homage to the legacy and “gold standard” of The PGA of America brand.

PGA.com, the Official Web site of The PGA of America, has also been updated with a new look to match the new brand.

The refreshed site will also complement the Association’s digital strategy to connect The PGA brand to the golfing public through its online tools such as PGA Pro Finder, an online search function, which will debut in the spring and allow consumers to link to a wide variety of golf services in their communities such as golf courses, electronic tee times, clubfitting and golf instruction.

The site will continue to provide comprehensive golf information, including enhanced features from PGA.

The PGA of America worked with Landor Associates, one of the world’s leading strategic brand consulting and design firms, on the rebranding. The new, contemporary look for the organization cements its position as experts in the game and business of golf, and will aid in representing the dedication of their members to the advancement of the game.

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